I read with interest (and amusement) Kris Berg’s commentary on the most recent donation of $12 million to Redfin. They’re certainly going to need it to support their strategy of “investing” approximately $40,000 per transaction.
My trusty calculator figures that they’ll burn through this pile of cash in about 300 transactions. As documented by Greg Swan, Redfin sold 500 homes in the last 17 months. At that rate they’ll need some more suckers - er “investors” - in little less than a year. Unless they put the brakes on.
It seems to me that at that rate they’ll need to re-think their business model a little bit.
Here are a couple of items that stand out about their strategy - at least to me - how about you?
They claim that their “flat fee listing” of $3000 is new stuff and will shake the world!
Really??? What on earth am I going to get for $3000 that makes sense? Just google “flat fee listing” on your nearest keyboard and I’ll almost guarantee that you’ll see a few sites where a flat fee listing can be had for about $295 - less in some areas I’m sure.
It’s been my experience that most purchasers of flat fee listings come to the conclusion that they have no idea about the needed additional marketing, negotiation skills, showing & preparing skills in order to sell a home. Not to mention not having the slightest idea of the first piece of paper that is required to successfully close on the transfer of real estate.
Do we really think that an owner of an upper-value home wants that sort of hassle? I’m sure their time is better spent elsewhere!
It’s an interesting conundrum (please excuse the word, I just love to use it!).
Just go to Redfins site at www.redfin.com and you’ll see what I mean.
Their heading is “Find, Buy and Sell Homes Online”. Supposedly you can use their mls interfaces to find a property then use one of their agents for the transaction.
Then right below that and throughout the explanations of how the system works to your advantage there is great emphasis put on their agents. How great they are, how many homes they’ve sold etc…
As an aside also note that they don’t yet have a page rank - apparently not much of that VC capital going to SEO efforts …
So are they really selling homes “online” or is it just a different entry door to access agents online?
You can access agents through this blog!
You can view mls listings through my other sites and contact agents there too!
Hey, wait a minute, can someone give ME $12 million bucks???